The Ooh Noo story

When talented designers create bedding for their babies, good things come to life.

It all started a few years back when our lead designer became a young mother. She was keen to decorate the nursery with minimalist and natural design items. Having trouble finding what she was looking for, she decided to design the items herself.

We have come a long way since then, but the main idea remains the same. Ooh noo is all about natural, ethically sourced materials, designed to last a long time and provide natural and imaginative play. All the items are first tested and used by our families – only the toys and bedding that can survive this ultimate test ever make it into the collection.

Over the years, ooh noo has become a brand that is present globally, bringing joy to children and their parents for years to come. Yet, not a lot has changed design-wise: in essence, we still design for our children. And it truly delights us to see so many families enjoy the results.

About the collection

Pure love for generations

The ooh noo collection consists of lovingly designed, elegant, and playful nursery décor. Its main objective is to support a minimalist approach to the interior design of kids’ rooms, resulting in simple, elegant, and natural toys, bedding, and decorative items. They are created in the spirit of good design, simultaneously supporting functionality, minimalist aesthetic and sustainability.

They combine pure natural materials, playful shapes and unexpected patterns, aspiring to create a high-quality environment for a memorable childhood. Our collection is also friendly to the environment, made from pure old-world materials and supporting the ambition to be as sustainable as possible. Ooh noo toys and bedding are reliable and durable enough to be used for many years and handed down from one child to the next.

Apart from being super fun, ooh noo toys are also extremely decorative. The natural materials used, and the contemporary minimalist design make them beautiful to look at, even when they are strewn across the nursery floor. It is a fact of life that pretty toys can make a very good-looking mess. Several of our toys were also awarded the internationally acclaimed Red Dot award for product design.

About our team

We make every item by hand. Because we love to.

The entire ooh noo collection is designed in the European Union and it is also produced in the region, by hand. We are a small group of designers and producers, who started the brand from scratch and still look after the quality and the beauty of the products as if they were made for our own families.

When you purchase an ooh noo item, you can be certain it was created the old-school way: within a community of people who create and sell these cute little things because they love to. Hopefully, this shows in everything we do.

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